To stay motivated to achieve anything you have to know what you want, and why …
If you don’t have a clear plan and know your “why”, you’ll lose focus on your goals, or never get started to begin with.
Your “why” is the reason behind why you’re doing what you’re doing.
A person who says “I’m going to start a business to make more money” isn’t likely to get there. Yet, the person who says “I’m going to start a business to make more money in order to get a bigger home with more room for my family” is likely to do just that. The differentiator here is that the person in the second example is doing the thing for a deeper reason.