Due to my travel schedule, I frequently find myself in airports across the country waiting to go through the security line. I have noticed a phenomenon among fellow travelers that involves them getting in a line and then observing one of the other lines is moving faster. They will invariably rush over to that line and stand there a while until they, once again, believe that another line is better. Regularly, the people who were in the original line and stayed put get through security much faster and are well on their way to their gate before these opportunistic line jumpers clear security.
A perfect product launch needs to start with a good product. In tough, competitive times, being good isn’t enough. A product needs to be exceptional, and sell itself to surpass your competition.
In order to make a product that sells itself, you need to understand certain aspects of marketing. You need to make sure your product is perfectly suited to the needs of your customers and target audience. In this post, we’ve discussed some key considerations to make a product that sells itself.
Presidents of the United States are certainly curious creatures. They’re often enshrined in the history books, as more than just mere men – celebrated and embellished, ranking high in the American folklore pantheon with Pecos Bill and Paul Bunyan.
By the same token, these men are often demonized and their memories scorned for some of their historically unpopular decisions. Since Washington, they’ve received constant coverage by journalists and historians. Yet still, they often remain mysterious and aloof.
Being an entrepreneur can be both fulfilling and rewarding. However, it can also be tough. There’s a lot of competition and only a handful survive and reach success. On the other hand, there are countless opportunities to learn and grow—if you’re smart and know how to take advantage of them.
There’s not one formula for success as businesses vary in nature. However, you can spice up your entrepreneurial recipe by remembering to always include the following ingredients:
A Bag of Hard Work
There’s a reason why being proactive is linked to success. People who take an active role in the workplace are the ones who inevitably perform better and get noticed by superiors.
A take-charge mindset is empowering, because it gives you a sense of control over your role, allowing you to balance multiple responsibilities without compromising the quality of your work.
By learning how to tackle tasks more readily and skillfully, you can be more productive, avoid pitfalls and experience faster professional growth. To learn how to be more proactive, follow these helpful tips.
1. Get organized
“It’s just Me, Myself, and I”…
…and so goes the chorus of the popular 1989 single “Me, Myself, and I” from rap legends De La Soul. Whether or not you’re familiar with the song, you certainly are familiar with that feeling of being the only dependable person in your group, your team, or your office. As most sports teams will tell you, “there is no I in team”. That adage sounds acceptable when it comes to a recreational game of baseball or football. However, how necessary is a team when it comes to launching your dream? Do you really need others to make your idea or business a reality?
The reason I have never bought a lottery ticket is that I don’t want to soil my belief system with fantasies of striking it rich through pure luck. Lotteries are perhaps the ultimate free-lunch delusion, which is why they are a favored method of taxation by governments throughout the world.
Sooner or later, anyone who is serious about success must be willing to discard something-for-nothing fantasies and understand that the key to getting what you want in life is to think value instead of rights. You have no right to someone’s love, you have no right to someone’s friendship, you have no right to someone’s respect. All these, and more, must be earned, and to the extent you create value for others, you will have them in abundance.
Accentuate The Positive. That was the title of a popular song of yesteryear. Unfortunately, according to Aubrey C. Daniels, Ph.D., and Neil Baum, M.D., in too many businesses we are managed in the negative rather than in the positive. They point out that management often says to their staff, “Don’t mention the competitor’s product,” or “Don’t forget to make five cold calls this week.”
Employees are motivated by more than money…
Lewis Black, in his HBO special, Black on Broadway, sarcastically remarked, “We are all snowflakes,” making the point that as human beings, we are all different, much as snowflakes reveal unique differentiations under microscopic examination.
While this is indisputable, the fact remains that although we are unique, we share many traits in common with others in the human family and this becomes evident when you begin looking into the common attributes of successful entrepreneurs.
As the CEO, and something of a serial entrepreneur myself, I can attest to the fact that the attributes I am about to share with you are common to every entrepreneur I have ever known.
As every straight-thinking adult knows, a faulty belief system — i.e., a belief system based on false premises — leads to bad consequences. Perhaps the best example of this is a person who is caught up in the Victimization Trap.
It’s a trap that mentally paralyzes the afflicted person, because he comes to believe the deck has been stacked against him. Such a misguided individual tends to see himself as a helpless victim of an unjust world, which has the effect of removing the incentive to try to improve his life.