I think everybody needs to know “who is the best customer for me?” Here’s how you can generate a description of that individual.<\/p>\n

List five of your best current customers. After you have them listed, describe as many characteristics of each one as you can. How do they do business; how do they think; where did they go to school; what information sources do they turn to; what level of financial success are they experiencing; how many different locations are they operating from?<\/p>\n

Also note what resource they came from. Were they a referral? Did they come from a response to advertising or direct mail, or what?

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