It’s hard to build the right kind of business with the wrong clientele.
Maybe you’re like many salespeople I know who are unhappy with their present client base, but who don’t know how to change the situation. They’d like to upgrade, but they’re not sure what upgrading means for them. They’d like clients who are more profitable to serve, but they’re not sure what kind of clients that would be. They want to attract steadier clients but they don’t know how to go about it.
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Maybe you’re like many salespeople I know who are unhappy with their present client base, but who don’t know how to change the situation. They’d like to upgrade, but they’re not sure what upgrading means for them. They’d like clients who are more profitable to serve, but they’re not sure what kind of clients that would be. They want to attract steadier clients but they don’t know how to go about it.
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