As the founder of a publishing company focused specifically on serving high achievers, I see the same problem over and over.
When a top performer decides they want to write a book (or do anything else, for that matter), their goal is to be the best. They end up focusing on selling as many books as they can, and that leads them off track.
But the smartest leaders we work with have a different goal: use the book to get attention.
=>> Click to read the full article...
{"id":3112,"date":"2017-10-07T13:27:12","date_gmt":"2017-10-07T18:27:12","guid":{"rendered":"http:\/\/www.getmotivation.com\/motivationblog\/?p=3112"},"modified":"2021-03-27T14:10:56","modified_gmt":"2021-03-27T19:10:56","slug":"how-entrepreneurs-can-expand-their-reach","status":"publish","type":"post","link":"https:\/\/www.getmotivation.com\/motivationblog\/2017\/10\/how-entrepreneurs-can-expand-their-reach\/","title":{"rendered":"How Entrepreneurs Can Expand Their Reach With Their Own Book"},"content":{"rendered":"As the founder of a publishing company focused specifically on serving high achievers, I see the same problem over and over.<\/p>\n
When a top performer decides they want to write a book (or do anything else, for that matter), their goal is to be the best. They end up focusing on selling as many books as they can, and that leads them off track.<\/p>\n
But the smartest leaders we work with have a different goal: use the book to get attention.<\/i>
=>> Click to read the full article...<\/a> <\/span><\/p>","protected":false},"excerpt":{"rendered":null,"protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[60],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.getmotivation.com\/motivationblog\/wp-json\/wp\/v2\/posts\/3112"}],"collection":[{"href":"https:\/\/www.getmotivation.com\/motivationblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getmotivation.com\/motivationblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getmotivation.com\/motivationblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getmotivation.com\/motivationblog\/wp-json\/wp\/v2\/comments?post=3112"}],"version-history":[{"count":0,"href":"https:\/\/www.getmotivation.com\/motivationblog\/wp-json\/wp\/v2\/posts\/3112\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.getmotivation.com\/motivationblog\/wp-json\/wp\/v2\/media?parent=3112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getmotivation.com\/motivationblog\/wp-json\/wp\/v2\/categories?post=3112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getmotivation.com\/motivationblog\/wp-json\/wp\/v2\/tags?post=3112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}