Noah St. John Americans spend over 11 Billion dollars a year on “self-help” products. But I call most of it “SHELF-Help” — because most of it goes on the shelf, along with all the other stuff you’ve bought!

If you’re like most of my coaching clients, you’ve spent lots of money on “shelf-help”. But the REAL question is: Why, if we’re spending all this money, are so few of us actually living the life of our dreams?

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To answer this question, we must first ask a deeper question: What Really Causes Human Behavior? Here’s the simplest answer I’ve found to that question:

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$\"Noah$ Americans spend over 11 Billion dollars a year on “self-help” products. But I call most of it “SHELF-Help” — because most of it goes on the shelf, along with all the other stuff you’ve bought!<\/p>\n
If you’re like most of my coaching clients, you’ve spent lots of money on “shelf-help”. But the REAL question is: Why, if we’re spending all this money, are so few of us actually living the life of our dreams?<\/p>\n
Your browser may not support display of this image.<\/p>\n
To answer this question, we must first ask a deeper question: What Really Causes Human Behavior? Here’s the simplest answer I’ve found to that question:

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